Layrite Natural Matte Cream
EFFORTLESS HOLD FOR NATURAL STYLING A lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of styles. Flexible, medium hold keeps your style in place...
Layrite Cement Clay
NEVER LETS HAIR GO OUT OF STYLE Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all...
Imperial Gel Pomade
Our hydrating vitamin B5 infused GEL POMADE combines the best properties of gels and water-based pomades to create a new hybrid styling medium. GEL POMADE goes in light and smooth....
Layrite Original Pomade
HOLDS LIKE WAX, WASHES OUT LIKE GEL A versatile water-based pomade that holds all day yet rinses out easily with water.
Layrite Daily Shampoo
LET YOUR BARBER TAKE CARE OF YOUR SCALP, EVERY DAY. Energizing shampoo that leaves your hair clean, healthy, soft and ready to style.
Layrite Moisturizing Conditioner
HEALTHY HAIR, BOTTLED BY YOUR BARBER Vitamin packed formula strengthens and moisturizes for healthy hair and scalp without weighing down your style. Works best for all lengths and textures of...
Layrite Grooming Spray
The Barber’s Secret for Thicker Looking Hair. Often reserved for professionals, stolen by girlfriends and borrowed by wives, this all-in-one water-soluble spray is perfect for prepping dry or damp hair...
Layrite Superhold Pomade
FOR HARD TO CONTROL HAIR An incredible high hold, water-based pomade that gives ultimate control and superb hold for the most demanding and challenging styles. Distributes easily--Even in thick, coarse...
Imperial Classic Pomade
CLASSIC POMADE is Imperial’s best-selling, industrial-strength, barber-grade workhorse pomade. Customer-named “America’s Strongest Holding Water-Based Pomade,” CLASSIC POMADE has been a staple in barbershops and salons all across the world for...
Baxter Daily Fortifying Conditioner 16oz
This lightweight conditioner moisturizes and detangles hair, leaving it looking revitalized. Wheat protein and vitamin E leave hair with that desired shine and smoothness, while coconut extract delivers natural nutrients...
Reuzel Blue Pomade
Got the blues? It’s not our fault. Open up the tin. Doesn’t that smell nice? Reuzel Blue Pomade is perfectly blended with a subtle warm vanilla scent. Use this pomade...
Reuzel Beard Balm
Keeping a beard healthy is harder than it looks, gentlemen. Reuzel Beard Balm is just the trick. Massage it in and your beard will instantly smell great and feel soft....
Reuzel Scrub Shampoo
Love the lard? Eventually, you’re going to need a clean start. And this is how you get it. Reuzel Scrub Shampoo smells amazing, and feels gritty in your fingers. It...
Baxter Super Close Shave Formula
Looking for the best wet shave there is? This award-winning shaving cream is the answer to your wet shaving prayers. Rich lather provides a protective cushion between the skin and razor for...
Baxter Small Comb
Keep your hair in check when you’re on the go with our handcrafted Baxter of Calfironia comb. It’s the ideal men's grooming tool to help you shape, tame and untangle...
Reuzel Daily Shampoo
Want to start every day fresh? Here you go, friend. Reuzel Daily Shampoo cleans without stripping. It smells great. And our T4 tonic blend of witch hazel, nettle leaf, rosemary...
Layrite Concentrated Beard Oil
HYDRATES THE BEARD AND THE SKIN BENEATH A revolutionary, thicker, less greasy, and easy to use beard and skin conditioner expertly formulated to deliver superb moisture to hair and skin....
Baxter Hard Cream Pomade
This lightweight, solid styling cream provides textured definition and a strong hold with a low-shine finish. The paraben-free formula is great for medium to thicker hair types, and can be...
Baxter Cream Pomade
This light-hold, moisture-rich men's styling pomade softens and smooths hair while providing frizz-free definition with a low-shine finish. Ideal for short to medium men's hairstyles, this lightweight formula is great...
Reuzel Pink Pomade
Pink Reuzel is an oil-based and beeswax pomade, crafted to create a hold like a brick wall. It’ll give you the power to mold and hold shape all day long....
Reuzel Beard Foam
Keep your beard under control with our leave-in Reuzel Beard Foam. The same T4 Tonic Blend that makes our hair care products special will do wonders here, as well. Just...
Baxter Facial Scrub
Restore smoothness and youthful vitality to your skin with this exfoliating men's facial scrub. Utilizing cornmeal and walnut shell powder, it gently buffs away dead cells and other impurities from...
Baxter Silver Tip Badger Shaving Brush
The Silver Tip-grade badger brush is the highest quality shaving brush you can buy. This 100% natural badger hair shaving brush is soft and luxurious, and an essential pre-shave tool...
Baxter Large Comb
Keep your coif looking perfect with our Baxter of California Large Comb. This men's grooming tool provides maximum comfort for hair and scalp.
Baxter Hard Water Pomade
Enhanced with elastic fibers, this firm-hold, water-based styling formula provides dimension, shine and all-day control without stiffness.
Reuzel Green Pomade
Some call it the green grease. And it’s one of our staples. This oil based pomade is used in barbershop classes worldwide to help stylists construct perfect pompadours and classic...
Imperial 3 in 1 Hair & Body Wash
The Imperial 3:1 COMPLETE HAIR & BODY WASH takes function and efficiency to a new level. As barbers, we wanted a 3-in-1 (shampoo, conditioner, body wash) product to work and...
Imperial Freeform Cream
FREEFORM CREAM is our answer for those looking for a more natural groomed look and feel. It dries light, won’t weigh your hair down, and works great for all hair...
Baxter After Shave Balm
An essential step in any men's shaving routine, this alcohol-free, soothing after-shave balm keeps razor burn at bay as it helps protect skin from the visible signs of premature aging....
Imperial After-Shave Balm & Face Moisturizer
Gents, your face has a new friend. Meet the Imperial AFTER-SHAVE BALM & FACE MOISTURIZER. This is a lightweight moisturizer made with natural ingredients. Use daily and often to gently hydrate...
Imperial Bergamot After-Shave
Our BERGAMOT AFTER-SHAVE is the ultimate all-sensory post-shave healing experience. The soothing, refreshing scent of bergamot will lift your spirits while the infused macadamia nut oil will quickly calm, heal,...